Back To Home Page

Thursday, 27 October 2016

Salesforce’s Marc Benioff addresses failed efforts to buy Twitter and LinkedIn

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is regarded as the leader of what he has termed "The End of Software," the now-proven belief that multi-tenant, cloud computing applications democratize information by delivering immediate benefits at reduced risks and costs.



Salesforce.com Inc Chief Executive Officer Marc Benioff spoke on Wednesday about a pair of key acquisitions that got away, suggesting his vision for LinkedIn Corp (was different from Microsoft Corp’s and that he would have pursued Twitter Inc if shareholders had not learned of his plans.
Speaking at a technology conference hosted by the Wall Street Journal in Laguna Beach, California, Benioff declined to elaborate on what he had hoped to do with micro-blogging site Twitter.
Twitter hired bankers earlier in October to explore selling itself. Technology and media companies including Salesforce.com, Walt Disney Co and Alphabet Inc’s Google looked at the company but passed on buying it.
Some regarded Twitter as an unlikely fit for Salesforce.com, whose platform is popular among sales teams. Benioff said he was forced to drop the deal when investors began voicing concerns.